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Locals and visitors alike can explore Boston in a whole new way with the debut of BeanTown is GreenTown^SM, which highlights Boston and Cambridge as a “green” destination.

Boasting an exclusive collection of eco-friendly businesses, such as The Lenox Hotel, the shop Envi on Newbury Street, Boston Pedicab tours, the Cambridge inn Irving House and restaurants Garden at the Cellar and Taranta, BeanTown is GreenTown itineraries pack a variety of earth-friendly things to do into a weekend or a week.

By getting pedaled around town in a rickshaw-like cab and frequenting shops with soy t-shirts and organic jeans, restaurants with fresh foods from local purveyors, hotels committed to energy efficiency and activities that celebrate the outdoors, consumers can support eco-conscious businesses that are moving toward a healthier future and know they are “doing the right thing,” too.